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SPORT MANAGEMENT
RESEARCH

Tyler is currently pursuing her doctoral degree (Ph.D.) at Georgia State University in Sport Administration. Her research interests include consumer behavior, new technology, women in sport, small college athletics/HBCUs, sport media, and sport information. She is a graduate of Georgia State University where she received her Master of Science in Sport Administration after completing her consumer behavior thesis research on over-the-top (OTT) sports streaming consumer. Prior to, she was a volleyball student-athlete at Clark Atlanta University where she graduated Summa Cum Laude with her bachelor’s degree in Mass Media Arts.

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Connect With Me

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BOOK CHAPTERS

  1. Williams, T.A., & Cianfrone, B. A. (Summer 2021). Motivation. In P. Pedersen (Ed.), Encyclopedia of Sport Management. Edward Elgar Publishing Ltd. (Purchase)

  2. Williams, T. A., & Cianfrone, B. A. (2024). Motivation. In P. Pedersen (Ed.), Encyclopedia of Sport Management, Second Edition. Edward Elgar Publishing Ltd.

  3. Williams, T. A., & Cianfrone, B. A. (2024). Conference Office Management. In P. Pedersen (Ed.), Encyclopedia of Sport Management, Second Edition. Edward Elgar Publishing Ltd.

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PEER REVIEWED PUBLICATIONS

  1. Williams, Tyler A., & Cianfrone. Beth A. (2024). Media Framing of Athletic Department Major Infractions: A 5-Year Review of Historically Black Colleges and Universities. International Journal of Sport Communication. Advance online publication. https://doi.org/10.1123/ijsc.2023-0266.

  2. Sears, J., Bunch, N., Williams, T. A., & Cianfrone, B. A. (2024). From Sweats to Suits: Administrators’ Recommendations for Student-Athlete Career Development Services. Journal of Intercollegiate Sport.

  3. Elliott, K., Williams, T. A., & Bunch, N. (2023). The Most Important, But Often Forgotten Department: Sports Information. The Intersection between Human Capital and Managerial Operations in Division II College Athletics. Sports Innovation Journal. 4(1), 71-84 https://doi.org/10.18060/26504

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CONFERENCE PRESENTATIONS

Elliott, K., Williams, T. A., & Bunch, N. (2024, March). An Analysis of Possible Factors Influencing College Sport Communicators Feels of Being Overworked and Underappreciated [Oral]. College Sport Research Institute Conference on College Sport, Columbia, S.C. https://www.csri.org

 

Elliott, K., Williams, T. A., & Bunch, N. (2023, March). College Sport Communicator Leaders’ Perceptions of Sport Information Operations [Oral]. College Sport Research Institute Conference on College Sport, Columbia, S.C. https://www.csri.org

 

Kellison, T., Cianfrone, B., Sears, J., Bunch, N. & Williams, T. A. (2023, June). Narratives Around a Professional Sport Team’s Visibly Pro-environmental Kit Launch [Oral]. North American Society for Sport Management Conference, Montreal, Canada. https://nassm.org/conference

Williams, T.A. & Cianfrone, B. A. (2022, June). Media Framing of Athletics Department Major Infractions: A Five-Year Review of Historically Black Colleges and Universities. [Poster]. North American Society for Sport Management Conference, Atlanta, Georgia. https://nassm.org/conference

Cianfrone, B. A., Sears, J., Williams, T.A., & Bunch, N. (2022, June). Fantasy Sports: The Rookie v. Veteran Experience[Poster]. North American Society for Sport Management Conference, Atlanta, Georgia. https://nassm.org/conference

 

Elliott, K., Williams, T.A., & Bunch, N. (2022, March). The Presence of Institutional Isomorphism in Sport Information Operations in Division II Athletic Departments [Oral]. College Sport Research Institute Conference on College Sport, Columbia, S.C. https://www.csri.org

 

Sears, J., Bunch, N., Williams, T.A., & Cianfrone, B. A. (2022, March). From Sweats to Suits: Student-Athlete Career Development Best Practices [Oral]. College Sport Research Institute Conference on College Sport, Columbia, S.C. https://www.csri.org

 

Williams, T.A., & Cianfrone, B. A., (2021, June). An Initial Exploration of the “Over-The-Top” Sports Streaming Consumer [Oral]. North American Society for Sport Management Conference, Virtual. https://nassm.org/conference

 

Williams, T.A., & Wei, F., (2017, March). Effects of Reality Television on the Treatment of Women [Poster]. National Conference on Undergraduate Research, Memphis, TN. https://www.cur.org/what/events/students/ncur/

 

Williams, T.A., & Wei, F., (2017, February). Effects of Reality Television on the Treatment of Women [Poster]. Clark Atlanta Undergraduate Research Symposium, Atlanta, Ga.

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INVITED GUEST LECTURES

Please contact me for media inquiries or speaking engagement opportunities. My areas of expertise include small college athletics/HBCUs, new technology, consumer behavior, sports media, sports information, and women in sports.

Williams, T.A. (April 2023). Communications in Sport (undergraduate). Department of Communication & Media Arts, SUNY Erie Community College, Williamsville, NY.

 

Williams, T.A. (April 2023). NCAA March Madness (undergraduate). Department of Kinesiology and Health, Georgia State University, Atlanta, GA.

Williams, T. A. & Bunch, N. (February 2023). Professionalism in Social Media (undergraduate). Department of Exercise Science, Georgia State University, Atlanta, GA.

 

Bunch, N. & Williams, T. A. (February 2023). Professionalism in Social Media (undergraduate). Department of Exercise Science, Georgia State University, Atlanta, GA.

Williams, T.A. (July 2022). NCAA Conference Social Media Strategies. Presented to Social Media Strategies (undergraduate). Department of Sport Administration, Georgia State University, Atlanta, GA.

 

Williams, T.A. (September 2021). The Sport Management Field. Presented to Introduction to Sport Management Course (undergraduate). Department of Exercise and Sport Management, Kennesaw State University, Kennesaw, GA.

 

Williams, T.A. (September 2021). Bracketed Morality. Presented to Ethics in Sport (undergraduate). Department of Recreation and Sport Management, Coastal Carolina University, Conway, S.C.

 

Williams, T.A. (September 2020). Intercollegiate Athletics Industry. Presented to Recreation and Sport Management Alliance (undergraduate). Department of Recreation and Sport Management, Coastal Carolina University, Conway, S.C.

 

Williams, T.A. (May 2020). Intercollegiate Athletics Industry. Presented at NCAA Career in Sport Forum (undergraduate). NCAA. Indianapolis, IN.

 

Williams, T.A. (February 2020). Marketing Events. Presented to Sport Marketing (undergraduate). Department of Recreation and Sport Management, Coastal Carolina University, Conway, S.C.

 

Williams, T.A. (February 2020). Women in Sports. Presented at University of West Georgia Sports Career Expo (undergraduate). Department of Sport Management, Wellness, and Physical Education, University of West Georgia, Carrolton, GA.

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CONSULTATION

Fall 2021

Served as a research consultant for sport organizations, including questionnaire design, data collection, analyses, or technical reports with the Sun Belt Conference (Academic APR/GSR Evaluation Analysis)

Let's Work Together

If you're interested in collaborating on future research projects, please contact me at twilliams305@student.gsu.edu.

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